Our Organic Ethiopia Guji Natural is a 2019 Good Food Award Finalist


We’re thrilled to announce for the second consecutive year that we are finalists for the Good Food Awards! Noble Coyote Coffee is one of 25 finalists in this year’s Coffee category. We were chosen from a pool of more than 2,000 entries.

We presented our Ethiopia Guji Highlands - an organic naturally processed coffee with a creamy cup and notes of peach and strawberry - to the judges at the Good Food Awards. The Guji Highland Farm was founded in 2012 and only mills naturally processed coffee cherries. The farm is situated under the canopy of the surrounding natural forest.

The Good Food Foundation celebrates authentic and sustainable sourced food from all 50 states. Winners will be announced in January at a gala in the historic San Francisco War Memorial & Performing Arts Center.

Y'all ... We have new bags!

Fresh bags and fresh coffee. It doesn’t get much better.

Our new look bags feature a unique metric that reveals the different tastes each of our coffees bring to your mug.

Our simple metric shows six flavor characteristics: Nutty, Fruity, Chocolate, Citrus, Sweet, and Floral. Beside each flavor is a sliding bar that reveals the level of intensity. Our naturally processed Ethiopia Guji Highlands, for example, has high levels in the fruity and sweet categories. The La Bendición Guatemala shows a lofty level for nutty, and our Barking Dog Espresso blend is off the charts when it comes to chocolate and sweetness.


The six flavor characteristics come from the Coffee Taster’s Flavor Wheel. Attendees of our cuppings and classes know that we use the flavor wheel as a tool to determine the distinct tastes of our coffee offerings. If you’re interested in seeing our specific tasting notes you can find those described with each of our coffees.

You’ll also notice each label has a streak of color around the flavor scale. Those aren’t chosen by random. We chose these colors because they are symbolic of the hues of coffee cherries as they develop and ripen in nature.

Coffee Cherry Pic.jpg
  • Red represents single origins from Central and South America
  • Yellow symbolizes single origins from Africa
  • Orange is for our core blends
  • Green is on our decaf bags  

Our special seasonal offerings and blends will be identified with blue.

We hope you enjoy our new look!

Raising the bar on coffee education

We first started offering classes at Noble Coyote Coffee in December of 2016. The first class centered around brewing on a Chemex with a little discussion about grind size and how that affects the outcome of your coffee. I think 6 people attended, and 4 of those were family or friends of the staff here. It was a humble start, but that was the whole point: get started.

Lab Report: Ethiopian Coffee Ceremony

Lab Report: Ethiopian Coffee Ceremony

When Rediet Begashaw arrived at the shop, I knew I was in for something different. She started by placing decorative ceramic cups and saucers, an electric stovetop, and a special pitcher called a jebena on the ground. While the ceremony that followed wasn’t formal, it was completely eye opening when she said the centuries-old spectacle takes place nearly every day.

Field Trip : Coffee Expo

Field Trip : Coffee Expo

The Specialty Coffee Association holds an expo annually to allow coffee professionals and enthusiasts to get together, learn from each other, see new products, and drink lots of coffee. This year, the expo was held in Seattle, so Kevin and I got on a plane bound for America's coffee Mecca. 

Ethiopia Guji Natural wins Good Food Award

Ethiopia Guji Natural wins Good Food Award

We are one of 15 coffee roasters that won the national 2018 Good Food Awards! Our winning single origin is the Ethiopia Guji, Natural Process from Kayon Mountain Farm. This coffee was chosen out of 2000+ entries that the GFA judges received. We knew we loved our Ethiopia Guji, but … wow, to say we are honored is an understatement.